HDC and IPARK
Branding and Applications, 2017
Art and Creative Direction. Studio fnt
Photo. Studio fnt
Branding and Applications, 2017
Art and Creative Direction. Studio fnt
Photo. Studio fnt
Hyundai Development Company(HDC) is Korea’s largest construction company, and IPARK is the name of a well-known resident apartment brand that they build. Studio fnt was asked to create their corporate & brand identity while keeping the existing logo. The idea started from expanding the two-dimensional logo into a three-dimensional perspective since the company identity is based on the spatial design. I participated in the design strategy, branding, and application expansions.














IPARK and HDC share the same starting point and graphic devices, but utilize them in a different way that suits them individually.










